The Marketing Plan and Still Flying by the Seat of My Pants | Sheryl Steines
The Stress of Marketing

The Marketing Plan and Still Flying by the Seat of My Pants

The Marketing Plan

I had every intention of using my marketing plan this year. I had the plan down to weeks. I had a theme for each month, I had topics determined and I knew what I'd be writing in each blog for the year. Really, I did.

But stuff happens and it's the last day of March and I didn't follow any of it. Nothing. No themes, no blogs, and my advertising went out the window.

And I just filled out my expenses for last year and I'm having a minor heart attack.

What Really Happened

You see, I've never really been good at making a plan and executing it the way I planned. It's actually how I write books. I've mentioned it here several times; I'm a pantser not a plotter, I write by the seat of my pants rather than plot out my books. I tried, really I did, but planning has a way of binding me, I lose creativity, my freedom. And in that it takes me longer to write a book. There are down sides you see.

My marketing seems to work the same way. Things happen, I read something on line and decide I should write about it, or advertise that way, or rewrite my descriptions, change my keywords. You get the idea.

I do worry as I pulled together all of my expenses for 2018 that I really need to keep with a plan or I need to quit this writing thing all together and do something else. Spending way more than I should have makes you rethink a lot of stuff.

And that's the point of the marketing plan.

But it still didn't work.

Changing the Future

What I really learned is this, I personally love my books, the characters I've lived with for a decade. But that doesn't mean the stories are right for the market. I missed an essential piece of this, what would people like to read.

I've also learned to cut back on the things that do me no good. The stuff that makes other people rich on my writing career.

No more buying other people's books. There's plenty of free advice out there if you know where to look.

The Plan

I'm just going to write what I love, and slowly, organically pass it around. I'm going back to comic cons where I know there are fans. I'm starting to connect with people on line, who like the same things I do. Just simple statements, simply retweeting, liking , sharing. Nothing fancy.

It's the problem of the writer's journey. How do we find the audience who will like what we write. I can't quit, it's something that's been a part of me for so long. All I can do, is make a plan and this time stick to it.

 

 

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